Despre echipa noastra

At BCR, we are committed to empowering businesses by delivering tailored financial solutions and expert advice. Our B2B marketing team plays a pivotal role in connecting with corporate clients, entrepreneurs, and SMEs through innovative campaigns and thought leadership. 

We are looking for a Content Marketing Manager who is passionate about creating impactful content that resonates with B2B audiences. This role is essential in driving engagement, building trust, and positioning our bank as a thought leader in the financial services industry. 

Cum vei contribui

Content Strategy & Development

• Develop and execute a comprehensive content strategy aligned with B2B marketing goals.
• Create engaging, insightful, and high-quality content, including blogs, white papers, case studies, articles, eBooks, infographics, newsletters, videos, and more.
• Develop clear, compelling value propositions and messaging for B2B products that resonate with target audiences.
• Work closely with product teams to understand features, benefits, and customer needs, translating them into marketable solutions.

Campaign Support

• Lead the go-to-market (GTM) strategy for new product launches, coordinating with product, sales, and marketing teams.
• Design multi-channel marketing plans to drive awareness, adoption, and engagement of B2B offerings.
• Conduct research to understand the needs, challenges, and trends affecting B2B clients in industries such as manufacturing, energy, technology and other strategic sectors.

Collaboration & Teamwork

• Partner with creative, digital, and PR teams to ensure consistency in tone, messaging, and branding across all channels.
• Collaborate with sales teams to develop content that supports client acquisition and retention.

Ce te va ajuta sa ai succes

• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• 5+ years of experience in content marketing, preferably within the financial services or B2B space.
• Proven track record of creating high-impact B2B content across various formats and channels;
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of B2B customer personas, buyer journeys, and lead nurturing.
• Familiarity with SEO, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Ability to translate complex financial topics into clear and compelling narratives.
• Project management skills with the ability to handle multiple projects and deadlines.
• Experience in video production or multimedia content creation.
• Knowledge of trends in fintech and banking innovation.
• Ability to work collaboratively in cross-functional teams.
• Great skills in digital marketing tools.
• Optimize content for SEO to increase visibility and drive traffic to B2B pages on the bank’s website.

Crezi ca te potrivesti? Iata ce iti oferim

• Monthly budget for flexible benefits through the Benefit Online platform;
• Performance-based bonus;
• Banking facilities, benefits for private pension and discounts on insurance policies;
• Gifts for special occasions;
• Private medical services for you and your family;
• Hybrid and flexible work schedule;
• Up to 27 vacation days depending on your professional experience;
• Extra 7 days off per year if you have used up your vacation days;
• One day off for your birthday;
• Wellbeing, personal and professional development programs, and platforms that allow you to learn anytime, anywhere, and from any device;
• Subscription to Bookster.