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Event Marketing Manager - Brand Management

Event Marketing Manager - Brand Management

City:  Bucuresti
Type of contract:  Unlimited
Discipline:  Marketing and PR

About our team

At BCR, we are committed to supporting businesses by delivering expert financial solutions and fostering meaningful relationships. Our B2B marketing team plays a key role in engaging corporate clients, entrepreneurs, and SMEs through innovative events and experiences.

We are seeking an Events Marketing Manager to design, execute, and manage high-impact events that strengthen our presence in the market and reinforce our position as a trusted partner for businesses. This role is pivotal in driving customer engagement and supporting business growth through strategic event planning.

How you will contribute

Event Strategy & Planning

  • Develop a comprehensive events strategy aligned with B2B marketing objectives, focusing on lead generation, brand awareness, and client retention.
  • Plan and execute a diverse portfolio of events, including conferences, webinars, workshops, networking sessions, roundtables, trade shows, and sponsorships.
  • Collaborate with sales, product, and leadership teams to define event goals, target audiences, and messaging.
  • Manage end-to-end event logistics, including venue selection, vendor management, budget allocation, and contract negotiation.
  • Coordinate event marketing campaigns, ensuring consistency in messaging across invitations, landing pages, email communications, and promotional materials.

 

Event Promotion & Lead Generation

  • Partner with internal stakeholders to secure subject matter experts, speakers, and panelists for events. Build strong relationships with external partners, including industry organizations, sponsors, and  event agencies.
  • Develop content strategies for event materials, such as brochures, presentations, and promotional videos.
  • Collaborate with the sales team to ensure that leads generated from events are captured, nurtured, and converted.
  • Measure and analyze event performance using metrics such as attendance, engagement, lead quality, and ROI.
  • Maintain an event calendar, ensuring alignment with broader marketing initiatives and campaigns.
  • Stay up-to-date with industry trends, incorporating innovative ideas into event strategies.

What will help you be successful

  • Bachelor’s degree in Marketing, Event Management, Communications, or related fields.
  • 5+ years of experience in event marketing or management, preferably in a B2B or financial services setting.
  • Proven experience in planning and managing events of varying sizes, both virtual and in-person.
  • Exceptional organizational and project management skills with a keen attention to detail.
  • Strong communication and interpersonal skills to manage internal and external stakeholders effectively.
  • Proficiency in event management tools, CRM systems, and marketing automation platforms.
  • Creative mindset with the ability to design engaging and memorable event experiences.
  • Budget management expertise, ensuring cost-effective delivery without compromising quality.
  • Familiarity with trends in the banking and financial services industry.
  • Ability to manage multiple events simultaneously in a fast-paced environment.

Check out what we provide for our people

  • Monthly budget for flexible benefits through the Benefit Online platform;
  • Performance-based bonus;
  • Banking facilities, benefits for private pension and discounts on insurance policies;
  • Gifts for special occasions;
  • Private medical services for you and your family;
  • Hybrid and flexible work schedule;
  • Up to 27 vacation days depending on your professional experience;
  • Extra 7 days off per year if you have used up your vacation days;
  • One day off for your birthday;
  • Wellbeing, personal and professional development programs, and platforms that allow you to learn anytime, anywhere, and from any device;
  • Subscription to Bookster.

Apply now »