Communication Evaluation & Insights Expert (all genders)

Working with us means believing in the future; in the great people who are shaping it together every day and in the wide-ranging career paths it opens up. #believeinyourself

Erste Group was founded in 1819 as the first Austrian savings bank and today is one of the largest stock-listed banking groups in Central Europe. As an attractive employer, Erste Group offers interesting career opportunities in an international environment.

The “Brand & Employer Communication” unit is part of the Corporate Communications area-. It supports Brand and HR departments to with internal communication and to position their content across traditional media, specialist media and most social networks. In addition, the team establishes KPIs to derive targeted steering measures, builds social listening capabilities and generates concrete, crosschannel insights to continuously improve communication effectiveness.

In this role, you measure and steer communication performance across Erste Group. You analyse KPIs, consolidate insights for stakeholders, and develop recommendations to enhance message impact, visibility and AI-driven discoverability.

Your Mission

• Develop and operate a robust 360° communication measurement and insight system to steer external communication across reputation, share of voice and agenda setting indexes
• Design and implement a cross-channel KPI and measurement framework, including KPI definitions, data logic, and reporting standards; define and track metrics/KPIs for steering and reporting (incl. dashboards).
• Coordinate and produce high quality reports (e.g., weekly/monthly) and ad-hoc deep dives, summarizing key insights for senior stakeholders and decision-making needs
• Translate insights into clear, actionable recommendations to enable derivation of measures for channel owners and content teams and continuously optimize impact
• Select and operate the required (IT) tools for monitoring, analysis and evaluation, and support tooling/infrastructure implementation in cooperation with internal IT teams and external vendors

Your Profile

• 5 years of experience in analytics/measurement in external, internal and digital communication
• Understanding of generative AI behaviour and content quality requirements
• Ability to present complex analyses in simple, non‑technical language
• Strong skills in data interpretation and translating insights into strategic recommendations
• Degree in Media, Communication or Data Analysis is an advantage
• Proven experience with KPI frameworks, dashboards and analytics/monitoring tools (e.g. Adverity, Power BI, social media tools)
• Fluent in German and English, CEE languages are a plus
• Experience supporting software/tooling implementations

Our Offer

• Discover and enjoy the benefits of Erste Group 
• The minimum wage for this full-time position in accordance with the collective agreement with complete fulfillment of the functional profile is EUR 49.772,80 gross per year. But this is just a formality - we would be happy to talk about your actual salary in person! 
• We offer our employees the opportunity to divide their hours between working from home and at the office.
• We consider the diversity of our employees as key to innovation and success. As employer we are proud to offer everyone equal chances, irrespective of age, skin colour, religious belief, gender, sexual orientation or origin.